Volume 123: Quality Content is Key to an Effective SEO Campaign
As a digital marketing strategist, it’s my job to make sure my clients invest into the right solutions. That means I need to consider which channels of marketing are the best to help them reach their short- AND longer-term goals.
Yes, I am an SEO, so naturally I suggest organic strategies. However, if a client needs quick wins and is qualified, we do supplement with paid ads. We have to keep in mind that pay per click campaigns can get super pricy, and unless funnels are built to capture the leads and nurture them through the buyer’s journey, they don’t add much long-term value.
SEO, on the other hand, provides a lot of long-term value and therefore becomes a bigger part of our solution when the goal is to gain more visibility with Google using strategies that and proven to produce a bigger ROI.
Effective Paid and Organic Results have Something in Common: Quality Content
The Google algorithm is accessing:
- The meaning of your query
- The relevance of the possible webpages
- The quality of the content
- The usability of the webpages
- The context and settings
How To Write a Popular Ranking Blog Post
Following a specific approach to content writing can help you make the most of your content marketing efforts. Here, you’ll learn how to start a blog and create content that helps improve your online visibility. Can you actually sell your products or services without your prospects calling clickbait foul? We know you can. It isn’t rocket science… much. We’ll lay out the process, step by step.
Featured Service: Content and Blogging Services
Our expert content writers have years of experience writing SEO-friendly web copy.
We understand that your business and industry are unique. In order to help us find your voice and speak directly to your audience, we encourage you to fill out our questionnaire. Note that our content isn’t just optimized for search engines. We know SEO doesn’t work unless users engage with the content as well. We write content that helps drives traffic and coverts visitors into leads and brand advocates.
Marketing Tips and News
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