Tag Archives: web 2.0 marketing plan

Common SEO Mistakes – What is Your Web Marketing Plan Missing?

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Keyword-less URLS
When developing a search engine optimization strategy for your business, never underestimate the power of a solid URL. Keyword-free URLs are more common than not, including keywords in the URL affords a bit of additional leverage.

Keywords That Aren’t “Key”
Often, business owner will have mistaken ideas of the keywords which people actually search. It’s a pretty common mistake. Just because you think a particular keyword is descriptive of your website, doesn’t mean it’s going to spring to the mind of an average person while he or she is using a search engine. Choosing the right keywords is, well, key to an effective SEO campaign. You can discover the most effective keywords for your business through trial and error, or cut to the chase by hiring professionals, like the helpful folks at Eminent SEO. We’re search engine optimization strategy experts.

What in the Heck is a Title Tag?
Leaving the tag empty is a huge mistake. This is the sweetest spot for a keyword. It both aids in optimization and the tag will show in the search results as your page title. Was the previous sentence gibberish to you? Yes? Well, then you need an SEO web marketing plan

I Heart Flash!
Sure, Flash looks amazing to users but spiders can’t read Flash. That means they can’t index your content. Talk to us about how to optimize your Flash-based site.

Um, Your Desperation is Showing . . .
Going overboard with what’s commonly known as “SEO Copy” is a horrendous mistake. How obvious can you be? This sort of overblown text reads as spam and is a complete turn-off to potential customers. Again, this is where professionals can come in handy – they have the resources you need for creating fresh, original and crawl-able content for your site.

Your competition has a Web 2.0 Marketing Plan. Do you?

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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The Long Tail in Web 2.0 Marketing

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A common term used in web 2.0 marketing these days is “long tail.” What the heck is it, and how does it impact your business and how do you incorporate this into a web marketing plan?

According to Google, 20% of all searches performed every day are truly unique – meaning 1 out of 5 search term queries have never been performed before. Most company’s keyword targeting and research focus on the “root” – or obvious terms of narrow focus – words that are very popular within a given niche. These keywords are easy to track and rank. But what about the long tail terms? Long tail SEO is the approach of using low volume/high converting keywords. The more specific the search word query, the more likely the website traffic will  become paying customers.

So, what exactly makes a keyword combo “long tail?” The easiest way to determine this, is by simply counting the number of words. Short tail keywords are often very limited and general- between 1-3 words in length, while long tail keywords range from 3-6 words – or even more with an extremely narrow focus.

For example, a short tail keyword could be “bulldog.” The person entering this query might be shopping for a bulldog, or maybe they’re just bored at work and like to look at photos of bulldogs. On the other hand, a person entering the long tail search “8 week- old brindle English Bulldog puppies” is probably on the market for a new dog. More people might actually search the first keyword, but more people utilizing the second are more likely to put their money where their browser is.

In order to keep your keywords relevant while keeping their long tail counterparts in mind, you should develop interesting ways to include those terms on your website and in your blog posts. Hiring a company with a creative search engine optimization strategy to develop ideas for new content and functionality for your sites will expand your potential audience and increase revenue.

Long tail tracking is much more difficult, but also more of an opportunity. When most SEOs are focused on top rankings for a handful of keywords, there’s less competition and more volume in the long tail terms. What it comes down to is a cutting-edge search engine optimization strategy. Eminent SEO can help you discover these untapped long tail segments, capture and convert them into brand awareness, site traffic or even more importantly – dollars and cents.


Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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