Hey There,
Q2 is here already – if you’re feeling like Q1 flew by and you’re still waiting for your marketing to “click,” you’re not alone. A few smart adjustments this month could make a real difference in how you finish the first half of the year.
Here’s what we’re seeing and what you should be paying attention to right now.
Let’s Talk AI + Search
A few key shifts are happening – and they’re big.
- AI Overviews are showing up more often in Google results since the March core update. That means fewer clicks for some sites. If your traffic dipped, this might be why.
- You can now track traffic from tools like ChatGPT. If LLMs are quoting or referencing your site, it’s measurable now (thanks to a great Looker Studio template – hit us up if you want it).
- Gemini 2.5 is live and powering a lot of these changes. It’s smarter and more context-aware, so the quality bar for content just got higher.
Bottom line: If your site is full of generic, keyword-stuffed content, it’s time to rewrite it – or risk losing visibility
SEO: Local Tips That Still Work
Old-school still wins when done right:
- Add your business address to the footer of your site – even if you’re a service-area business. People are testing this and seeing boosts in both organic and local rankings.
Simple fix, real results.
Email: What’s Getting Opens Right Now
- Short, helpful, personal. That’s what’s working.
- Over-designed emails are underperforming. The more your email looks like a sales flyer, the more it gets ignored.
- People want useful info – not just discounts. Give them tips, insights, behind-the-scenes stuff. That builds trust and keeps you top of mind.
What You Should Do in April
If you do nothing else this month:
- Refresh 2–3 top-performing pages on your site
- Check site speed and fix what’s slowing it down
- Segment your email list and test new subject lines
- Revisit your lead gen flow – what’s working, what’s not?
Need help? You don’t have to guess. We’re doing this stuff every day, and we’d love to help you move the needle. Reply to this email and let’s talk strategy.
Until next time,
Jenny Weatherall & the Eminent SEO Team
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Powerful Email and Newsletter Marketing Services
