How Will You Spend Your Marketing Dollars in 2018?
As we’re preparing for the holidays, we’re giving thanks for all we’ve accomplished and all the new clients we’ve brought on board in 2017.
But we’re also looking ahead to 2018, and we’re encouraging companies to invest enough in marketing and advertising in order to grow their respective brands and generate more sales.
Jenny Stradling, CEO of Eminent SEO, says:
“This is my favorite time of the year. There’s such a good energy that comes with holiday preparations and celebrations. If you need help preparing your clients’ websites and marketing campaigns for the holidays, it is not too late! We can refresh content, launch a new Facebook ad campaign and offer dozens of other services to help your clients meet their goals this holiday season.”
Related Industry Links
There were some major players on the move and established companies acquired by industry giants in October. Here is a quick recap of the major moves:
- Search industry veteran journalist Danny Sullivan joined Google in October to work for the search division of Alphabet.
- Speaking of Google, the search engine giant has acquired Relay Media to convert ordinary web pages to the AMP format.
- One of our favorite platforms for evaluating content performance, BuzzSumo, has been acquired by Brandwatch, a U.K.-based social listening tool.
Business & Marketing Tips
How have marketing budgets changed from 1980 to 2017? Businesses are pouring less money into TV, radio and print ads while taking advantage of newer outlets such as social media paid ads and PPC/Google AdWords.
Here’s a visual representation of the evolution of modern marketing:
Highlights from the Eminent SEO Blog
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