• AI Overviews are showing up more often in Google results since the March core update. That means fewer clicks for some sites. If your traffic dipped, this might be why.
• You can now track traffic from tools like ChatGPT. If LLMs are quoting or referencing your site, it’s measurable now (thanks to a great Looker Studio template – hit us up if you want it).
• Gemini 2.5 is live and powering a lot of these changes. It’s smarter and more context-aware, so the quality bar for content just got higher.

• Add your business address to the footer of your site – even if you’re a service-area business. People are testing this and seeing boosts in both organic and local rankings.

• Short, helpful, personal. That’s what’s working.
• Over-designed emails are underperforming. The more your email looks like a sales flyer, the more it gets ignored.
• People want useful info – not just discounts. Give them tips, insights, behind-the-scenes stuff. That builds trust and keeps you top of mind.

• Refresh 2–3 top-performing pages on your site
• Check site speed and fix what’s slowing it down
• Segment your email list and test new subject lines
• Revisit your lead gen flow – what’s working, what’s not?

• Google Cracks Down on ‘Parasite SEO’ – Google is penalizing sites that host unrelated third-party content (think spammy affiliate pages). If your SEO strategy involves third-party content hosting, it’s time to rethink your approach. (The Verge)
• Authentic, Human Content Is Winning – Google and users are favoring real, human-written content over AI-generated spam. If you’re relying too heavily on AI to create content, make sure you’re adding real expertise and value. (Wired)
• AI Search & SEO Are Evolving – Google’s Gemini 2.0 and AI-powered search are changing how search results work. The focus? More intent-driven results with less reliance on traditional rankings. If you’re not adapting, you’ll start falling behind. (Forbes)

• Speed matters. If your site is slow, visitors leave. Run a speed test (Google PageSpeed Insights is free) and fix anything that’s slowing it down.
• Are your calls to action clear? If someone lands on your homepage, is it obvious what they should do next? Make sure your CTAs are easy to see and use.
• Content needs to stay fresh. Google rewards updated content. If you haven’t touched your top-performing pages in over a year, update them now.

• Run a site speed test and fix issues.
• Check your forms—are they simple and working?
• Look at your top 10 landing pages and make sure they’re optimized for conversions.

Email & Automation: Stop Letting Leads Slip Away

Most businesses don’t need more leads—they need to convert the ones they already have.

• Automate your follow-ups. Most people won’t buy or book on the first visit. A well-timed follow-up email can make the difference.
• Segment your list. Not every subscriber should get the same message. Personalization increases open rates and sales.
• Improve your email engagement. If your open rates are low, test new subject lines. If clicks are low, simplify your emails and focus on one clear call to action.

• Set up automated emails for new leads.
• Test a new subject line strategy.
• Clean up your email list—remove inactive subscribers.

• Post less, but better. One well-thought-out post will do more for your business than five generic ones.
• Repurpose your best content. If a blog is performing well, turn it into an email, LinkedIn post, or short video.
• Use video, but keep it simple. You don’t need fancy production—quick insights and behind-the-scenes content go further.

• Look at what’s working and do more of it.
• Repurpose your best-performing content.
• Test a short-form video, even if it’s just a quick business tip.