Tag Archives: Local Marketing

Vol. 53: Contribute to Eminent’s Art Wall; Google Rolling Out ‘Local Business Cards’

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Eminent SEO News: Art Wall to Support Local Arizona Artists

Creativity comes in the form of inspiration. As a way to help inspire creativity in our office, we have officially started a new art wall that we plan to fill with custom artwork from some of the interesting and talented local artists we have here in Arizona!

So far we only have two pieces, but check out the work of Aaron Motley and Andy C Artwork (the two artists featured in this pic below) and let us know if you or your favorite Arizona artist is interested in adding to our Eminent SEO Art Wall. You can contact hello@eminentseo.com to find out more. #EminentSEOArtWall
Eminent SEO Art Wall Mesa AZ

What’s New in SEO: Google Experimenting with ‘Local Business Cards’

As Google’s search results pages continue to get more visual, the tech giant is reportedly testing out “local business cards,” a feature which doesn’t have an official name yet.

These local business cards appear in a horizontally scrollable carousel, similar to the Candidate Cards and Accelerated Mobile Pages (AMPs) the search engine has rolled out in recent months.

Haven’t seen this feature yet? Don’t worry. Not too many search users have.

Search Engine Land reports that local businesses cards only show up when searching for a “few dozen” local businesses that Google apparently approached directly. The content in these cards are custom and not drawn from Google My Business or any other feed. This feature also marks the first time Google has returned an animated GIF on a search results page. The carousel was reportedly created with mobile users in mind, but it shows up almost identically in desktop results.

A Search Engine Journal write-up on this development gives even more details on the implications this new search feature has on local businesses:

  • Businesses need to submit a request to be included, but Google must approve it first.
  • Certain services and content can be promoted in the local cards, which will show up near the top of a results page.
  • This content appears to show up in order of sheer popularity, rather than by traditional ranking signals such as backlinks, domain authority, etc.
  • Websites of businesses that have brick-and-mortar locations appear to have a leg up on the competition at this stage in the game.

So if your website is newer or has a low domain authority, you still might be able to show up high in the search results if you create a popular piece of content that gets featured in the local business cards. The problem is Google’s not letting everybody opt in at this point. How will this impact local search going forward? Stay tuned.

March Social Media Roundup

March was fraught with memorable holidays: Pi Day, St. Patrick’s, Good Friday, Easter, etc. On social media, we had a little sumpthin’ sumpthin’ for each of those big days. Our St. Patrick’s “What’s Your Leprechaun Name” graphic especially was a hit. See below for our holiday creative images, motivational posts and helpful SEO statistics that make up the best social content we shared in March.

#3LittleWords #Empower #Individuality #TeamEminent

A video posted by Eminent SEO (@eminentseo) on

I Literally Cannot - Bossbabe - ESEO

Whats Your Leprechaun Name - St Patricks Day - Eminent SEO


Mobile Searches Increase Year Over Year - ESEO

March Blog Roundup

Our first pair of blog posts in March focused on websites – why you should avoid an easy website builder and how to deck out your site’s 404 page. We then shared several tips on how to find and hire a qualified content marketer. Catch up on our most recent blog posts below, and don’t forget to head over to the entire blog and submit your email so you’ll never miss another post. Happy reading!

How Easy Website Builders like Wix, Muse and Weebly Hurt Your SEO and Growth Efforts

You can use a website service like Weebly, Wix or Muse to build a decent-looking online storefront, but are these codeless website builders positioned to help you grow a business? Find out about the pitfalls of using an easy, codeless website builder, including how most of them struggle with SEO.

Why You Shouldn’t Neglect to Optimize Your Website’s 404 Page

Believe it or not, you can actually create a good user experience with your website’s 404 page, not that you ever really plan on taking a visitor to that page. In this post, take an in-depth look at how to optimize your 404 page, when to redirect broken links, and when it’s OK to serve a 404 page to a user.

How to Find a Qualified Content Marketer to Add to Your Team

Effective content marketing can give your business a boost and indirectly lead to more sales. What is content marketing? How do I find a highly qualified content marketing? Find out the answer to those questions in this comprehensive blog post.

Featured Service: Brand Reputation

A scathing online review or even one ill-advised blog or social media post can break you. Such a mishap could make you lose clients, thousands of dollars and/or take years to recover from.

Don’t let such an incident keep your business from growing! When you start working with Eminent SEO, we can do a brand reputation audit to see what we’re up against. We’ll seek out mentions of your business online, and then we’ll work on removing or obscuring any negative or damaging reviews, if any.
Brand Reputation Can Make Or Break You - Eminent SEO
Not only do we seek to destroy any negative mentions of your business, but we also take a more positive, proactive approach. This usually involves helping your brand get better visibility on more platforms, such as review sites and directories, and encouraging your existing customers to leave some positive feedback of your business in high-profile places.

Let Eminent SEO build a custom brand reputation strategy for you! Click to learn more about our Reputation Management Services, or just call 800.871.4130 today.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 46: Google Local Pack Takes Over Top Spot, Best of ESEO’s August Social Media and Blog Posts

Google Local - Eminent SEOWhat’s New in SEO: Google Keeps the Top Spot to Itself in Local Search

Early in August, Google implemented a fairly big shakeup in its search results by making its “local pack” more exclusive, as we explained on our Eminent SEO blog. More information about the local search feature has come down the pike since. Not only are there now only three spots in the local pack, but the box is featured in the first or second spot of the non-paid results much more often than it used to be, essentially meaning Google-approved businesses will always show up before any other.

A new report by seoClarity says the old local 7-pack only used to appear in the number one slot of the search results 25 percent of the time. However, the results box has been showing up in very top spot 93 percent of the time ever since shrinking to three featured businesses. Moreso, the local pack now shows up either in the first or second spot 99 percent of the time, versus just 31 percent before the change-up. The move to a 3-pack means there is more territory on the first page of results for organic listings, but it appears they all will almost always fall below the local pack now. For more on the eye-opening study, see seoClarity’s report.

August Eminent SEO Social Media Roundup

Max and Meg found themselves in various new situations as part of our social media outreach in August, including partaking in a popular meme near the beginning of the month. We also kept it light with some humorous posts and we shared a photo of our great team lunch at Olive Garden. Take a look at the best posts from our social media accounts in August. Which one is your favorite?

Apple Strengthening My Core - ESEOMax Mustache You A Question - Eminent SEOMax Straight Outta Google - Eminent SEOLife Is Sweet Meg - Ice Cream - Eminent Social MediaChildhood Memory Not Paying Bills - Eminent SEODerplicate Content Meme - ESEO Tweet48 Percent of Mobile Users - Eminent SEOChuck Norris Approved - ESM TweetIts Fry Day - Eminent SEOEminent SEO Team Lunch At Olive Garden

August Marketing Blog Roundup

We took our blog efforts up another notch in August, sharing timely information and tips on topics such as SEO, social media and branding on our Eminent family of blogs. Below, check out the top posts we published in August, including the aforementioned in-depth look at Google’s move to a smaller Local Pack. For more marketing and SEO news, how-to’s and tips, we invite you to follow our Eminent SEO blog.

Google Reduces 7-Pack in Search to 3-Pack: What This Means for Local Businesses

Early in August, Google somewhat quietly shrank its renowned 7-pack in local searches to a 3-pack. While that means more competition for local businesses to earn one of those three spots, it does open up some opportunities on the first page of local search results. Read about how businesses with a local focus can take advantage of this shakeup.

Top 10 Ecommerce SEO Tips to Maximize Organic Traffic and Sales

If you have a hand in an ecommerce site, read these 10 crucial tips for help on getting your website to begin to shine in the search results, which will help you gain more traffic and, ultimately, more sales. Who wouldn’t want that?

Why You Should Avoid Buying Followers on Twitter and Other Social Media Platforms

When it comes to boosting your social media presence by buying followers on Twitter or other platforms, just say no! For one, there are tools on the web where anyone can look up your account and see how many fake followers you have. For other reasons why you should abstain from buying subscribers, check out this post.

How Do You Develop a Brand Strategy?

Have you figured out what sets your business apart from the competition and who your targeted customers are? If not, it’s time to get started on developing a brand strategy. See this post for some tips to keep in mind as you’re building a strategy for your company.

Featured Service: Website Blogging

Many clients do not realize how important blogging is to the overall health of a strategic website marketing campaign. When done properly, optimized blogs can dramatically increase the authority of your website. Why? Google loves to see fresh, relevant content. It tells them you care about your visitors and want to provide them with the latest and greatest information you have to offer. Because Google wants to provide its users with up-to-date information, it will give a higher ranking to sites that add optimized, unique and relevant content more often.

77 Percent Users Read Blogs - Eminent SEO

Since blogging is such an important part of organic marketing, why would you let an amateur handle it? Leave the blogging to the pros and watch the traffic and conversions come in.

Visit our Website Blogging Services page to learn more. Or, call now to speak with one of our experts: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Google Reduces 7-Pack in Search to 3-Pack: What This Means for Local Businesses

Google's 3 Pack Algorithm Update

Among all the changes happening at Google, the tech giant made a significant shakeup in local search earlier this month that kind of went under the radar.

For starters, the company separated Google+ from YouTube, meaning you no longer have to have a G+ account to log in to YouTube. Then, Google+ Photos starting shutting down on August 1 in favor of the standalone service known as just Google Photos. After that, of course, Google announced a new parent company, Alphabet, had been created.

Lost in the midst of all of that was a potentially major change to local search results on Google. Last week, Google shrank its traditional 7-pack in local searches to a 3-pack.

What’s Changed in Google Local Search

Not only do companies with a local focus have to do everything they can to optimize their websites and end up on the first page of Google’s search results, but, until recently, a select seven businesses got an extra-special, front-and-center placement.

The Google 7-Pack Is Now the 3-Pack

When conducting a search for a local service, Google used to feature seven businesses between the paid spots at the top of the first page and the rest of the organic search results below. Those seven businesses had verified Google+ pages that were tied in to their websites, and they presumably had put the best local SEO practices in place.

However, the 7-pack has now been truncated to a 3-pack, and some of the features thereof have been simplified, if not stripped down. Let’s look at a couple of examples. If I search for a “Phoenix AC company” in Google, this is what I immediately see:
Screenshot - Google Phoenix AC Search

On the first results page, you can see the pay per click spots at the top (along with some other paid ads on the right sidebar) and then a small map and the 3-pack immediately below. There’s a slight variation to this format depending on what you search for, what device you’re using, and where you’re located.

If I’m looking for somewhere to eat and I type in “Phoenix restaurant,” I’ll get a page that has just one paid ad at the top with the first organic result appearing just above the 3-pack.
Screenshot - Google Phoenix Restaurant Search

If I wanted to be a little more specific in my search, I could type in “Italian restaurant Phoenix” and see the 3-pack at the very top with some ads on the right-hand side.
Screenshot - Google Italian Restaurant Search

Google actually used to have a 10-pack on the first page of search results at one point, so the search engine’s recent move to a 3-pack marks its second truncation of the feature. As you can see, the 3-pack’s placement on the page differs by search, as does the number of ads you see on the sidebar, and this format could change slightly as time goes on. You could search the same term in the morning and again at night and possibly see a variance of the format. Google never lets all of its secrets and rationale out of the bag.

With the change to a 3-pack, Google also brought back the “More (search term)” link right below the last business in the spotlight, as you can see in the three examples above. If you click on that link, it will take you to a map of businesses in that industry in the geographic area you searched. Each page on the map lists 20 results, with the first three listings on page one corresponding to the 3-pack.

Other Features Removed: Addresses, Phone Numbers, Google+ Links

The new 3-pack has a sleeker look than the 7-pack, but some of the information that used to be listed for each business is no longer present. Most notably missing are the full addresses and phone numbers of each business. Presumably, you could have done a search before and dialed up a business of your choosing without having to visit any individual websites. Now, the Google 3-pack encourages you to either visit the websites of the featured businesses or get directions (if applicable) to their location.

Also noticeable in the move from a 7-pack to a 3-pack is the lack of a Google+ link for each business. There’s now no easy way to get to the Google+ page of any of the three in the spotlight. In fact, if you click directly on the name of one of the three companies, it will take you to the aforementioned map.

A Couple of Features Added: Ratings, Business Hours

Google used to only show how many reviews each business in the 7-pack has received (formerly seen as “Google reviews,” now just called “reviews”), but you can now see the rating for each company out of five stars, if there are any reviews. You can also now see the business hours of some in the 3-pack, which will basically tell you what time the company opens up next or, if it’s currently open, what time it closes.

The 3-pack is also more visual than the 7-pack. Besides the snappy symbols that link to the websites of and directions to each business, you might see a photo for some of the companies on the right-hand side of the spotlight. Also, as seen in the first search example, a map might appear above the 3-pack, depending on your search. When Google had a 7-pack, a map usually appeared in the right half of the page, but it wasn’t as visually connected to the spotlight as it is with the new 3-pack.

What the Google 3-Pack Means for Local Businesses

You can bet more companies will be fighting tooth and nail to get slotted in the 3-pack, but all hope shouldn’t be lost if your business can’t quite make it in there.

First-Page Organic Search Results Expanded

When Google produced a 7-pack on page one of your search results, the number of organic, non-7-pack results shrank to 6 or 7, and all were generally below the fold. However, the number of organic results outside of the new 3-pack has been expanded to 10. It’s uncertain at this time if Google simply dropped four from the 7-pack into the organic list immediately below, but this shift may mean that there’s more room for your business to work its way onto page one. If you do make it onto the first page, a strong meta title and description is going to be key.

Google+ Business Pages De-Emphasized for Local Search?

If you didn’t have a business Google+ page before or couldn’t get it verified that it corresponds with your website, Google may no longer be holding your website hostage in the search rankings, as it looks like the company is slowly backing off holding its own social network over users’ heads. This notion still hasn’t been confirmed, so, at this time, we’d recommend keeping your Google+ business page active and continually updated. However, if it’s true that a Google+ business page no longer has any bearing on one’s search rankings, then the field would be leveled for more businesses to contend for a spot on page one, which generates around 90 percent of the search traffic.

Closing Speculation

This major local search change has got many marketers speculating what the future will hold for local businesses. By shrinking the local pack to 3 spots instead of 7, the first page of results shows only Google-approved products above the fold. Could local rankings eventually become ad placements since Google+ didn’t work out?

Share your thoughts on the future of Google local placement in the comments below! If you’d like to learn more about how Eminent SEO can boost your local marketing efforts, including optimizing your website for Google, click here.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Vol. 43: ESEO New Hire, News and Magazine Websites Get an SEO Boost

Eminent SEO News

The Eminent team continues to grow, as Content Manager Andrew Gilstrap started with us in May.

andrew gilstrap - Eminent SEO

Andrew assures the highest level of quality assurance for Eminent SEO and its clients by editing, writing and placing web content, including web content pages, blog posts, press releases and various video/image media.
Learn More About Andrew

Good To Know In SEO: Google Update Caters to News and Magazine Websites

Google updated its core search algorithm in the middle of June, and Search Metrics SEO Blog noticed it largely benefited websites belonging to news publications. The websites for Fortune, NBC News, Tech Crunch, Business Insider and the Wall Street Journal were among the winners in SEO visibility because of the latest Google update, which largely focused on informational and newsworthy keywords. Search Engine Land writer Barry Schwartz said even his small SEO news site, seroundtable.com, saw a 134 percent increase in keyword visibility on Google and a 25 percent increase in Google organic referrals a week after the update. Search Metrics noted, however, that news publications’ recent gains in visibility seem to be only a temporary success.

May Eminent SEO Social Media Roundup

Team Eminent and our brand mascot Max celebrated several national holidays and some local events in May through the early part of June. Check out some of our favorites among Eminent SEO’s recent social media posts. Which one do you like best?

mothers day - Eminent SEO

memorial day - Eminent SEO

international donut day - ESEO

peanut butter cookies - ESEO

May Marketing Blog Roundup

Every month, we like to round up our favorite blog posts from the Eminent family of sites. Below are the top posts from May 2015. As always, check out our blog for the latest website and marketing how-to’s, news and tips.

How to Dominate Local Search
Google continues to localize search results, and small businesses can reap the benefits, provided their website is set up and written in the best way. For example, is your business’ phone number and address consistent throughout the internet? See this post for some tips on how to gain more exposure on a local level in search engine results.

5 Reasons Why Your Website Isn’t Producing Sales
Your website may be experiencing a high volume of traffic, but most of it isn’t converting into sales. Why is that? Your website is your storefront, and if users aren’t impressed by what they see, then you’ll continue to experience low conversion rates. We offer five reasons why your website may be hindering your conversion rates. See if any apply to your business and get some ideas on how to change it.

Why Your Team Should be Well Versed with Inbound Marketing
Inbound marketing is all about finding qualified visitors for your website, converting the user into a qualified lead and enticing the leads to become loyal customers. Your sales and marketing teams need to lead the charge for your company’s inbound marketing efforts. See why inbound marketing is so crucial in today’s business environment, and how your company’s digital efforts play a role in that approach.

How to Improve Facebook Engagement and ROI on Your Business Page
It often takes quite some time for any company, especially a small business, to feel anything other than invisible on Facebook. Be ready to boost a few posts and focus on the particular community that you want to reach. Read this blog post for additional tips for your business’ Facebook strategy.

How to Use Affiliate Marketing to Your Advantage
As Google continues to update its algorithms, your company should be exploring every avenue to attract visitors to its site. Can you build connections with other companies and link to each other’s sites? How can the images on your site build your visibility, and what are some steps you can take to keep users on your site longer? See here for answers to these and other important website marketing questions.

Featured Service: Local Marketing

local marketing - Eminent SEO
How strong is your local marketing campaign? Does your Google Place Page (Map) show up in local search results? Can you easily find your business on all of the major social sites and important directories? Do you feel like you are getting enough local traffic, calls and conversions? No?
Local businesses need local traffic, both on and off-line. Read more about our Local Marketing Services here, or call us to learn more: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Alert For Fake Reviews on Yelp

This entry was posted in Local Marketing and tagged , , on by .

In an effort to crack down on fake reviews, Yelp announced a new consumer alert label in their blog last year that would appear on pages of businesses who were caught buying reviews (as shown below). “We caught someone red-handed trying to buy reviews…” Consumers also had the ability to click on the alert and see the fake reviews.

Consumer Alert

Looks like Yelp has rolled out yet another review filter, “Consumer Alert: Something’s Fishy  Here…” The warning reads as follows:

“A number of positive reviews for this business originated from the same IP address, which may mean that someone was trying to artificially inflate this business’s rating. Our review filter wasn’t fooled, but this apparent effort to mislead consumers was serious enough that we wanted to call it out.”

Yelp Fake Review Alert

The value of Yelp for business owners has proven itself over time. Businesses are finally understanding the power of word of mouth and how online reviews effect business. There’s a great Info-graphic from Nielsen, Yelp Drives Local Purchases – that breaks down everything from who uses Yelp, what do Yelp users search for, to how often Yelp leads to local purchases.

Yelp’s states in their support center, that businesses should not “solicit” Yelp reviews. Be careful how you go about encouraging your clientele or customers to review your company. Most definitely stay away from “Online Review Computers” at your place of business, for fear of instantly being flagged with the new IP address filter currently in motion.

Are you currently represented on Yelp? How do you feel about this new “Fishy” filter being put in place?

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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When Local Isn’t Really Local

There are a lot of SEO and Marketing firms, agencies and companies in Arizona. We are one of them. The other day a new client asked me if he Googled “SEO Arizona” would we come up first? I said no, because we don’t target a limited geographical area – we are an online firm, so our demographic is global. We have clients across the world and have found a way to service clients regardless of time zone and location by using online communication tools and streamlined processes.

“Should I Work with a Local SEO Firm?”

If you are looking for online marketing help for your business website in the Phoenix Arizona metropolitan area (think Phoenix, Mesa, Gilbert, Chandler, Tempe, Queen Creek, Scottsdale) we are happy to meet with you, face to face – come see us at our office, let’s grab a coffee, or invite us to your offices so you can show us where the fun happens!

Not in Arizona? No problem – just give us a call! We can video chat, instant message, talk on the phone, email, communicate through project management tools and even text message! The internet is a beautiful thing. Technology is advancing every day and it’s becoming easier and easier to do business without ever leaving the comfort of your office, home or local Starbucks (we know you are using the free WiFi… *wink wink*).

How does this relate to your “Local” business?

Even though your business might be located in a specific state and city, unless you are trying to only drive visitors to a physical geographical brick and mortar location, you might want to think about expanding your target market and optimize for broad keywords that aren’t necessarily specific to a geographical location.

Do you sell products/services that can be fulfilled and/or shipped online? Well, then your market is the world! Why only target your small city, state or even country if you can literally offer this product/service to the globe?

A quick recap:

Yes, we are located in Arizona. No, we have not optimized for “SEO Arizona” and the like… because we are an online marketing firm. Our clients can come from anywhere across the world.

If you need to get people to your office or physical location – target your local market. But, if you are offering an online service or sell a product that can be shipped outside of your geographical location – then we recommend expanding your online marketing targets so you can cast a wider net on the web!

P.S. We specialize in finding your market and diversifying your marketing strategies for better online visibility – locally, nationally or even worldwide. So, if now is your time to expand your market reach, give us a call…. 800-877-4130

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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