Tag Archives: Holiday

Vol. 50: Eminent SEO Upgrades to New Office, Google HTTPS News

This entry was posted on by .

Eminent SEO News: New Digs, Team-Building Excursions

The move is official! In mid-December, Eminent SEO made the upgrade to a bigger and shinier office in Mesa, Arizona.
Eminent SEO New Office Mesa
Our new space gives us room to grow as a staff, and the layout is conducive for stronger communication and collaboration between team members. We also have a game room for employees, a break room with Netflix and an art wall, and we have several new TVs around the office that easily connect to our computers for videoconferencing and screen mirroring. The following photo gives another look at our new digs.
Conference Room TV - Eminent SEO Mesa
If you’d like to come by and meet the team and maybe take a lil’ tour, just let us know at hello@eminentseo.com or 1-800-871-4130. Here’s to a great 2016!

In other company news, other than adding to our client portfolio in December, our month was highlighted by a pair of company outings. First, we held our annual holiday party at TopGolf Gilbert on Friday, Dec. 19. On the following Monday, we all went and saw “Star Wars: The Force Awakens” and then ate lunch all at the awesome FatCats Entertainment Center in Gilbert, AZ. Talk about a memorable extended weekend! To see photos of those excursions, check the Social Media Roundup section later in this newsletter.

What’s New in SEO: Google to Begin to Index HTTPS Pages First

SEO experts continue to urge webmasters to upgrade their websites to the more-secure HTTPS version of the URL. Not only does that little “s” mean everything between your browser and the respective website is encrypted, keeping third parties from looking in on communications to and from the hosting server, but it began helping with Google search rankings in 2014.

Some websites boast HTTPS and HTTP versions of the very same page. Google’s Webmaster Central Blog announced in December that the search engine will start attempting to index the HTTPS version of a webpage over its HTTP counterpart. Even if a site’s own navigation points to HTTP URLs, Google will try to see if the pages work with an HTTPS address. If so, Google will feature that version in the search results, rather than pages with a non-secure protocol.

The blog post said this initiative is an effort to encourage the web to be more secure. If your website’s navigation all leads to HTTP pages, Google recommends redirecting to the HTTPS equivalents, if available. For more on the search engine’s plan to index HTTPS pages first, check out the Google Webmaster Center Blog post.

December Social Media Roundup

Our December social media posts were highlighted by our “12 Days of Christmas” campaign, which featured one holiday-themed photo per day from Dec. 14 to Christmas Day. A few of those posts are below, along with other highlights of our social media outreach in December. To see every post from our “12 Days of Christmas” campaign, head over to either our Instagram or Facebook profile.

December Marketing Blog Roundup

Did you miss any of the December blog posts on our Eminent family of sites? Not to worry. We have the highlights below. In December, our blog posts went into depth on their respective marketing and SEO-related topics like never before. After you’ve checked out the blog highlights, be sure to visit our full blog and click on “Subscribe.”

What Is Zombie Website Traffic and How Do I Mitigate It?
Zombie traffic seems to come and go seasonally, and many websites are starting to feel its effects over the last handful of years. In this post, learn what zombie traffic is plus some theories on what’s causing it. Also, find out how you can safeguard your website against low-quality traffic in general.

Boost Your Social Media Marketing Efforts with These Online Visual Tools
In 2016, why not serve up some great visual online content, including incorporating more storytelling, which is an emerging form of engagement on the internet? This post will tell you about three outstanding online tools, two of which are free, that can give your content a boost, whether on your website or for sharing to social media.

Landing Page Optimization Fails that Make You Lose Conversions
Learn about the characteristics of a dedicated landing page, including its usefulness. Although marketers approach the landing page optimization process with their best intentions, they’re liable to overlook a few areas, and that hurts their chances of generating conversions. Here are 8 landing page mistakes that marketers need to look out for.

Pinterest for Business: Tips on How to Create Eye-Catching, Effective Pins
Take an in-depth look at what does and doesn’t work on the social bookmarking platform Pinterest, plus how you can make the channel start paying off for your business. Also, learn about how important pin descriptions and calls to action are on the content you post.

Featured Service: Video Marketing

If your company is struggling with online engagement, creating high-quality videos might be the solution. Putting your name behind a professional, compelling video can really get people’s attention on social media and on your website.

Not just any video will do. The video title and description has to be clear about what the content will be. Keeping it concise but having a distinct message and compelling call to action are crucial in making video marketing work for a business. The average online user is doubly compelled to watch an online video over reading a lengthy piece of content. Therefore, your company should try its hand at capitalizing on the popularity of online video.
Video Marketing Online - Eminent SEO
Eminent SEO specializes in shooting and producing video for clients of all varieties. We also put great diligence into optimizing each video on YouTube, which has become the second-most popular search engine. We use video as a way to boost engagement and as an SEO tool, helping clients work their way up the search rankings ladder and thus get their name out there better.

Learn more about our Video Marketing Services, or call 1-800-871-4130 today.

Happy New Year! See ya online!

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Newsletter and tagged , .

Vol. 49: Eminent SEO is Moving, Google My Business Shakeup, November Roundups

This entry was posted on by .

Eminent SEO News: We Are Moving, New Hire

Eminent SEO Office

Entrance to Eminent SEO’s new Mesa, AZ office

One month after our sixth anniversary, we signed a lease and got the keys to a bigger and better office space! We’re currently in the process of moving just few miles down the road, and Mesa, AZ will continue to be our home base. If you’re in Arizona, be on the lookout for an open house invite to our new office near Country Club Drive and Baseline Road.

In other Eminent SEO news, we hired a new member to our team: Steven Russo, Fulfillment Associate. As we upgrade our office space, we’re going to be looking to add a few new members to our staff. Keep an eye out for those announcements in the next couple of months. In the meantime, welcome, Steven!

Steven Russo | Eminent SEO

Steven helps manage Eminent SEO’s inventory assets as well as clients’ website and marketing orders. He assists with on-page optimization, website content, link building and various other digital marketing tasks on behalf of Eminent SEO and its clients.
Learn More About Steven

What’s New in SEO: Major Changes to Google+ and Google My Business Pages

The redesign of Google+ appears to have left local business pages as a casualty. According to multiple reports (and simple observation of current Google+ pages), Google’s social network no longer supports several features on businesses’ pages. The following features, among others, have disappeared:

  • Reviews
  • Stars (ratings)
  • Maps
  • Directions
  • Hours of operation
  • Phone numbers

Some features, however, like reviews and hours, can still be seen if you come across a business in Google Search. A Marketing Land report speculates that Google appears to be giving up on encouraging small businesses to maintain a presence on Google+.

Unless your business has gained measurable traction on the the platform, you may not have to worry about continuously posting to Google+ from now on. However, all we have is speculation at this point when it comes to the future of Google+. It IS clear, however, if you have a local business (a place of business with a physical address other than a P.O. box), then a properly optimized and managed Google My Business page is needed if you want to rank higher on the search engine result pages for local search queries.

For more on the changes to Google+ business pages, check out Marketing Land’s report.

November Social Media Roundup

In November, we paid homage to the month’s many big events, good and bad: Daylight Saving rollback, Veterans Day, Friday the 13th, Paris attacks, Thanksgiving and more. We also chimed in on Twitter’s switch from stars to hearts (aka “favorites” to “likes”) that left many users fuming. Check out the best of our November social media shares from our various accounts:

Believe The Fall Hype Type | Eminent SEO

Praying for France. Praying for peace. Praying for love. #prayingforfrance A photo posted by Eminent SEO (@eminentseo) on

Give Thanks | Eminent SEO

November Marketing Blog Roundup

Looking for some marketing advice that will help boost your business, particularly in the areas of social media, marketing during the holidays, and developing your brand identity? We’ve got you covered! If you missed out on the November posts on our Eminent family of blogs, check out the “best of” below. Also, don’t forget to subscribe to the Eminent SEO blog so you don’t miss out on upcoming offerings.

How to Market During the Holidays in 2015

Get some ideas here on how to make your business stand out during the holidays and tap into the spending craze. But first, take a look back at the holiday numbers of 2014 to get some ideas on where to focus your efforts this year.

How to Optimize Your Business’s YouTube Videos for SEO

Is your business on YouTube? For one, it should be. Secondly, did you know there’s a process to help your videos show up higher in YouTube’s search tool (and even on Google)? Find out how to optimize each and every one of your videos in this article.

When is the Best Time to Post on Social Media? It’s All Relative

You’ve probably seen several infographics that claim to have the answer to the best time for your business to post to social media. The problem is many of the infographics contradict each other or, at least, the “best time to post” simply changes every few months. The solution for you is to only worry about what works best for your company. Find out what that entails.

Should Your Company Include .com in its Logo Design and Brand Identity?

Several companies, large and small, have “.com” in their official name, and many of the most recognizable brand names got their start by doing this. See the rationale behind including a domain extension in one’s brand identity, and then decide if your company is a candidate for such a rebranding tactic.

Featured Service: Organic Link Building

Even though Google has undergone several algorithm changes in recent years, the search engine still values backlinks, perhaps more than ever. However, there’s an increased focus on quality backlinks, and not the sheer quantity of backlinks.

What is a backlink? It’s when another website links to your website using a hyperlink within their content, making it easy for the user to hop from the hosting site to yours, if desired.

Why do you need backlinks? Google views links as votes, and when important sites link to you, it acts like a vote for your website. The more high-quality “votes” you have, the more of an authority you become with search engines.

Organic Link Building | Eminent SEO
Organic link building is one of Eminent SEO’s longest-running services. We have a team of experts with many years of experience in custom link acquisition, social link bait, business citations and other related link building tactics.

We don’t market your website from link farms and other low-quality domains. Instead, our team works swiftly and diligently to secure natural links from authoritative websites on behalf of our clients, which helps their sites, in turn, build authority in Google’s eyes.

Click here to find out more about our Organic Link Building Services, or just call 1-800-871-4130 today!

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Newsletter, Workplace and tagged , , .

Last-Minute Cyber Monday Digital Marketing Tips

This entry was posted on by .

Cyber Monday Digital Marketing Tips

With Cyber Monday less than a week around the corner, many online and retail companies are preparing their ads for this huge online shopping event. The pervasive question that comes to mind for every business owner during the holiday season is, “How can I entice shoppers to buy from me during this busy season?” A quick answer to that question is to make sure your online store is easy for users to navigate and to designate items for sale that people actually want to purchase as a gift.

According to the National Retail Federation, about half of holiday shopping and research for gifts will be done online this year. Along with that, about 47 percent of shoppers are looking for free shipping promotions when making their final purchase decision.

The following Cyber Monday digital marketing tips will allow your online store to stand out from the rest and increase sales:

Have a Dedicated Cyber Monday Landing Page with Product Promotions

One of the first things to do (by now you should already have this) is specify which products and special offers will be available for Cyber Monday. The best way to do this is to have a dedicated landing page on your website for Cyber Monday Deals.

Dedicated Pay Per Click Campaigns

Now that you have a landing page with all of your deals, promotion needs to take place. A combination of ad platforms would be the best way to promote your deals. This includes ads for Facebook, Google Adwords Search and Google Adwords Display.

Having Facebook retargeting ads enabled will also be a great way to get the attention of existing clients and followers who are already interested in your products.

Personalized Email Marketing Campaigns

Since this is the season for deals, consumers are looking at their emails more to find out who has the best offers. Now’s the time to create a dedicated email marketing campaign that promotes your Black Friday and Cyber Monday.

Personalize these emails as much as possible to entice users to click on your message by segmenting out your email lists. Having dedicated lists for existing customers, shopping cart abandoned users, and past holiday customers will help you develop personalized subject lines.

Be Extra Social

Social media can be a great way to get your deals to potential and existing customers. Participating in Cyber Monday giveaways with a dedicated hashtag strategy will help promote your brand, as well as increase Cyber Monday sales. The great thing about giveaways is that everyone loves free stuff and has no problem sharing it with their friends.

Offer Free Shipping

Now is not the time to be stingy when it comes to sending your products to the customer. Consumers are looking specifically for free shipping offers this season. If the product they want to buy doesn’t qualify for free shipping, you could lose out on the sale, especially if a competitor is offering the same product with no shipping charges.

Create Exclusive Coupon Codes

Another way to promote your Cyber Monday deals is to have exclusive coupon codes for different campaigns in progress, such as social media, email marketing, and PPC. Each campaign should include a custom coupon code, which can also be used to track which campaign is most effective for a specific promotion.

Track Your Results for Next Year

Along with your coupon codes, there should be ecommerce tracking set up in your Google Analytics. This will help you understand which sources are providing the most sales during the holidays. Understanding your return on investment (ROI) will help you create more powerful campaigns for next year.

Closing Thoughts

Your online store should undoubtedly be taking advantage of Cyber Monday this year. To effectively promote your exclusive deals, it’s best to start teasing them early. However, promoting your deals this week can encourage your followers and potential customers to add your site to their Cyber Monday itinerary for awesome products at stellar rates.

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Marketing Strategy and tagged .

How to Market During the Holidays: 2015 Edition

This entry was posted on by .

Market During The Holidays - Eminent SEO

If your company is going about its marketing efforts this holiday season in the same manner as it does the rest of the year, you’re doing it wrong. Not only are shoppers in a frenzy searching for presents for loved ones, but there are several days during the season that are designed to encourage consumers to open up their wallets.

If you’re the owner of a business or at the helm of a marketing team, you’re about to receive several ideas on how to tap into the holiday spending craze and make your company’s products or services stand out. Before we get to those suggestions, let’s rewind a bit and take a look at just how big the holiday season is when it comes to how much money is being tossed around.

Looking Back at the 2014 and Previous Holiday Seasons

Marketing and retail experts now consider the holiday shopping season to stretch from before Halloween to after New Year’s Day. In fact, an estimated 30 percent of shoppers begin their search for holiday presents before Halloween. However, when it comes to measuring retail dollars during the holiday season, the standard window is from Nov. 1 to Dec. 31.

Analytics firm comScore has been keeping a very close eye on U.S. holiday spending in recent years. In 2014, comScore found the total amount in retail sales during November and December was $838.9 billion, about 3.5 percent growth over the previous holiday season. Shoppers are expected to drop $885.7 billion during 2015’s holiday season, which would be a jump of about 5.7 percent from the same time frame in 2014.

Holiday Transactions via Desktop

To the surprise of almost no one, online sales are on the rise during the holiday season – although transactions at brick-and-mortar stores are still significant. In 2014, consumers spent just under $70 billion online during the holiday season. That was up almost $10 billion over the holiday period in 2013.

Shoppers used their home or work desktop computers to spend $53.3 billion during the 2014 holiday season.

The following chart illustrates the steady growth in desktop holiday transactions since 2010:

When you look at the hottest days for holiday purchases via desktop in 2014, all but one of the top 10 days fell in December. Cyber Monday won the individual day battle for the fifth straight year, according to comScore. The day after Cyber Monday (sometimes called Cyber Tuesday) came in second. Black Friday finished in just fourth place, one spot behind Green Monday (a term coined by eBay for a day that is one week after Cyber Monday).

The 2015 holiday season will have a bit of a wrinkle, however. As two of the hottest online shopping days should fall in November. Cyber Monday lands on Nov. 30 this year, with Black Friday coming on Nov. 27.

Mobile Holiday Season Sales

As you’re probably well aware, consumers are becoming increasingly comfortable with making a purchase with just a couple of button presses on their mobile devices. According to an IBM report, mobiles sales constituted more than 22 percent of all online transactions during the holiday season in 2014. That was a jump of about 27 percent over the 2013 holiday period. Mobile holiday season sales are projected to surpass $36 billion in 2015 and skyrocket to more than $60 billion by 2019.

As you can see, it is ever so critical to make sure your business’s website is mobile-friendly. Every online asset that belongs to your company needs to be optimized for mobile. If some assets aren’t, you need to get somebody on the job, pronto. Don’t let your website sit with clunky mobile navigation and slow-loading pages this holiday season. That will ensure you miss out on your proper share of the billions of dollars that get poured into online purchases this time of the year.

Your Holiday Season Marketing Strategy

Now’s the time to bring your holiday-themed products to the forefront. If you don’t have any holiday-themed items, dig into your numbers and see which types of products or services tended to be more popular last holiday season. People are ready to spend money this time of the year, so you and your team have to prepare a consistent blitz on every channel available to you, including social media, email, digital ads and more.

Shoppers love specials, so now’s the time to mark down prices of your some of your products or services, and then you have to let online users know about it. At the very least, plan to slash some of your prices on the major spending days, such as Cyber Monday and Black Friday. You should have all promotions for those two days pinpointed at least the week before Black Friday, and be ready to send midnight emails on the day of those two shopping holidays. It’s also helpful to tease your promotions with an email or two starting exactly one week before Black Friday.

As for your website, you should benefit greatly from creating a dedicated landing page of holiday content, including the items that either pertain to the holidays or are going to be on discount during this time. You also might want to consider adding site-wide holiday design accents to show your celebration of the season, with sidebar or horizontal banners that take your visitors to either your holiday landing page or certain holiday-themed products or services. You may even want add holiday language to the meta data of certain pages on your site, specifically the ones of products or services that you’re really pushing during the season.

‘Tis the Season to not be Stingy

Shoppers are dropping some big bucks during the holiday season, so your business should too as you market during the holidays, especially if you’re trying to reel in some of those ready-to-spend consumers. Even if you’re not one to throw money at Facebook and Twitter ads, you’re definitely going to want to try it on Black Friday, Cyber Monday and perhaps a few of the other top shopping days listed above. Make it clear what good or service you have on special, and be sure to stress the urgency of the promotion.

If you want to go even further, set up pay-per-click campaigns through Google AdWords that lead to certain pages on your website (especially if you’ve created a holiday landing page). Banner display ads are also worth exploring, particularly if you have a talented graphic designer on staff who can deliver creatives that pertain to specific promotions you’re running during the season.

But What if I’m a Service Company?

If your company doesn’t offer tangible products and instead provides business-to-business and/or business-to-consumer services, it’s still possible to tap into the holiday shopping craze, even if you don’t have any offerings that directly apply to the season. If you’ve analyzed your sales over last year’s holiday season and even the ones before that, then you should arrive at a specific set of services that you want to feature and even mark down this time around.

Consider offering a gift card (even if it’s digital only) on your website. Even if a few of your website visitors during the holiday season decide they don’t need your services, they may have someone in mind that does. Thus, a gift card will come in handy. You may also want to look into going through an eCommerce marketplace like Groupon in order to offer one of your targeted services at an enticing rate to a large audience of consumers. On the days of the major shopping bursts, you obviously don’t have to promise your services on the same day, but you can lock in customers at a discounted rate for service you’ll provide later.

As a service provider, you might have to be a little more creative than retail stores and eCommerce sites are during the holiday season, but there’s no reason why your sales can’t spike during these two months in comparison to the rest of year. A focused marketing effort will put your company on the path to holiday success.

Don’t Stop at Christmas

As mentioned before, the holiday season doesn’t really stop once Christmas Day passes. Keep up your marketing push not only through New Year’s Day, which falls on a Friday in 2016, but through the weekend that follows. Use social media and email to stress that time is running out on select goods and services at special holiday rates.

You now know the hottest holiday shopping days, and hopefully you now have some ideas in mind on how you draw consumers to your business this season. Ultimately, your marketing plan will succeed if you understand, “What products or services do I have that will appeal to buyers this holiday season,” and “How can I best direct attention to these offerings.” It’s not a one-size-fits-all approach, but hopefully you’ll figure out which tactics work best for your business. Best of luck to you and your team on making this holiday season shine brightest of all!

Need Help?

Do the suggested steps to succeed during holidays seem outside of your team’s capabilities internally? Eminent SEO can help your company excel this holiday season through our wide range of digital services, including custom email and social media campaigns, website improvements, mobile upgrades, landing page creation and more.

To find out more or get started today, just call: 800.871.4130.

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Marketing Strategy and tagged .

Vol. 45: Eminent Is Hiring, New in SEO, Monthly Roundups

This entry was posted on by .

We Are Hiring a Social Media Assistant!

Max Monster We're Hiring - Eminent SEOWe are looking to add a Social Media Assistant to our growing team. This position will be responsible for supporting internal and client social media profile development and marketing campaigns. This typically includes creating, optimizing and managing platforms such as: Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr and YouTube.

In this role you will work with the Director of Social Media and other key members of the team in a fast paced, open office environment. This is an exciting opportunity for a high-energy, results-driven individual that is looking for an entry level position with a company that has growth opportunity. The ideal candidate will have extensive experience in social media management, content development or digital marketing.

Please submit your resume to hello@eminentseo.com for consideration. Feel free to share this with anyone who might be a good fit!

What’s New in SEO: Bing Organic Traffic Drops, Google Search Console Warnings

There were a slew of changes in the SEO world in July that are going to have implications for websites’ search engine rankings and organic traffic going forward.

For starters, many webmasters were seeing a drop in organic traffic from Bing, but a huge jump in Bing referral traffic. What’s up with that? About a week later, a Bing spokesperson said it had to do with the search engine’s migration to an HTTPS protocol, and that websites might see their drop in organic traffic continue as Bing tries to roll out encrypted search.

Also in SEO, Google began sending out warnings through the Google Search Console to websites that appear to be blocking their CSS and JavaScript coding from the search crawlers. If you’re blocking Google from seeing your website’s CSS and JavaScript, for whatever reason, now’s the time to fix it. Google initially hinted at this in October 2014, and the company is now getting serious about it. Google warned that any websites continuing to block their CSS and JavaScript assets will suffer, to some unidentified degree, in search rankings.

And the big news of July was an update to Google’s Panda algorithm. Look in the Marketing Blog Roundup section below to learn more about Panda 4.2.

July Eminent SEO Social Media Roundup

July started out with a bang, literally, as we celebrated #IndependenceDay. On our social media accounts last month, we also ruminated about Mondays and Fridays, and all the emotions that come with those two days of the work week. Additionally, we looked back at the original version of our brand mascot, Max, and compared him to his modern-day self. Which image or post from July is your favorite?

July 4th Fireworks - Eminent SEO


Max Meg Picnic - Eminent SEOAdult Internet Users - Eminent SEODos Equis Reply All Email - ESEO


Need More Coffee - ESEO MaxHappy Hump Day - Eminent SEOFriday Camden Baby - Eminent SEO

July Marketing Blog Roundup

Through the blogs on our Eminent family of websites, we stayed busy in July sharing the latest in online news while giving plentiful marketing and SEO tips. A Google algorithm refresh began to roll out in the second half of July, and that was the big news of the month. We let our readers know more about those implications, and we also added an in-depth post to our blog on how to recognize and get rid of spammy referral traffic. We invite you to read our top blog posts from last month (featured below), and we encourage you to follow our blog for more great marketing tips and SEO-related news.

Why You Should Outsource Your SEO to a Digital Marketing Agency Instead of Hiring a One-Man Show

Boosting your website’s visibility with search engines is a complex, ongoing process, and it’s often too large of a task for one person to handle in house. In this post, we tell you about the benefits of hiring a full-fledged digital marketing agency to handle your SEO, as opposed to a “one man show” or even a small SEO-only firm.

Spammy Referral Traffic: What Is It and How Do I Get Rid Of It?

Some web referrers may be giving your site an artificial boost in traffic, and it can be hard to recognize where it’s coming from. In this post, we guide you through the detailed process of recognizing spammy referral traffic and blocking those problematic sources through Google Analytics.

Has Panda 4.2 Arrived? What to Know About The New Google Algorithm Refresh

In the middle of July, a tweak to one of Google’s algorithms went under many webmasters’ radars. Read more to see if Panda 4.2 is a full-blown algorithm update or just a refresh. Also, you’ll learn how fast it is rolling out and how many search queries it’s effecting.

Basic Guidelines for How Your Business Can Gain Traction on Instagram

Have you created an Instagram account for your business recently or are just having trouble getting any traction on the platform? Get some ideas here about the best practices to follow on the social sharing app, and soon you’ll start to see a larger following and increased engagement.

Avoid These Social Media Mistakes that Harm Your Brand Reputation

Yes, almost every company out there, big and small, has created an account on multiple social media platforms at this point. However, some businesses are using social media in a way that harms their brand more than it helps it. Read this post to learn about the main social media mistakes to avoid if you’re trying to maintain or improve your brand reputation.

Featured Service: Website Design

Did you know that we are MUCH more than internet marketers? We offer custom website design services for clients who need a new website or want to refresh an older, outdated site. This includes:

• Custom Website Wireframing
• Siloed Website Architecture
• Logo and Brand Identity
• Beautiful Graphic Designs
• Fully Responsive, Mobile Friendly Web Designs
• Branded Social Media Designs
• Designs for Print
Website Design Bottom Line - Eminent SEO

Companies with well-designed websites can increase their sales by 50% or more. You need strong design.

Visit our Custom Website Design Services page to learn more. Or, let us know if you are interested in a new design and we can provide you with a custom quote. Just call: 800.871.4130.

Until next time, see ya online!

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

Vol. 38: Holiday Celebrations, 2014 Algorithm Changes, Dec. Blog Roundup

This entry was posted on by .

Eminent SEO Team News

Here in Arizona it’s been a little chilly… but nothing like you East Coasters! We hope you are staying nice and warm by the fire!

ESEO Team News

The end of the year is always a lot of fun, but this year December was especially exciting. Here’s what we’ve been up to:

Annual Company “Ugly Sweater” Holiday Party

This year we found a super cool spot in downtown Phoenix called The Duce for our holiday party. The place is fun and eclectic – offering everything from unique drinks and food to shopping, dancing and even a boxing ring! We all enjoyed each other’s company and laughed at the ugly sweaters everyone was wearing:

Holiday party

Secret Santa Gift Exchange

Of course we also had our annual Secret Santa gift exchange. Shopping for a co-worker with a $20.00 budget cap is harder than it looks! It’s a fun challenge though and between the thoughtful gifts and homemade potluck we all had a great time.

Secret Santa

A Member of Team Eminent SEO Got Married

As of November 15th our long-time team Eminent SEO member Amanda Sisk is now officially Amanda Greenwood! Congratulations Amanda and Jesse! Their wedding was beautiful and so sweet. It’s so fun to celebrate these special times with our team family!


Good to Know in SEO (RIGHT NOW)

If you are in the industry you already know that 2014 brought a LOT of Google algorithm changes and updates. With so many updates it’s hard to keep up! So, we thought we would recap the year in updates for you. Here it is:

Confirmed Google Algorithm Updates in 2014 – A Complete List

Page Layout #3 – February 2014
A refresh to Google’s page layout algorithm, some people call it “top heavy”. Penalizes sites with too many ads above the fold.

Payday Loan 2.0 — May 2014
Targets especially spammy queries.

Panda 4.0 #26 — May 2014
The update targeted sites with low quality content.

Payday Loan 3.0 — June 2014
Official statements suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.

Authorship Photo Drop — June 2014
Google announced they would be dropping all authorship photos from SERPs.

Pigeon — July 2014
An update that drastically changed which factors Google uses to determine local rankings.

HTTP/SSL Update – August 2014
Google announced they will now give preference to secured sites and that adding encryption will provide a “lightweight” boost.

Authorship Removed — August 2014
First Google removed authorship photos, come August 28th they announce they would also be removing authorship markup. By the next morning all authorship disappeared from the SERPs.

Panda 4.1 — September 2014
A Panda update, with an algorithmic component.

“In The News” Box – October 2014
A display change to News-box results that resulted in an expanded news site SERP presence.

Penguin 3.0 — October 2014 with continuing changes until December 6, 2014
A slow moving update came with the release of the new Penguin. This update was probably data-only.

Pirate 2.0 — October 2014
This one was to fight the media piracy. Obviously targeted and affected only a small set of sites.

WHEW! That is a lot of Google updates to keep up with! Were you impacted by any of the algorithm or SERP changes this year?

December Eminent SEO Social Media Roundup

December brings with it a bit of fun and whimsy. Enjoy our monthly social media roundup. Which post was your favorite?

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford


It was a rainy day today, but the rain did not take the sunshine from our team!


We might not get snow here in Mesa, Arizona, but we can pretend, right? What’s in your Winterland?


Words do matter. Choose them wisely.


Where you invest your love, you invest your life.


December Marketing Blog Roundup

What does 2015 have in store for your website and marketing strategies? These helpful blogs will guide you into a successful new year. Read on!

2015 Digital Marketing Trends

The 2015 Digital Marketing trend predictions are out. Mobile, content and technology are in! Are you prepared for the new year?

How to Become a SEO Winner in 2015

You, your business, your website, your products and services, your budget and your team are unique! Shouldn’t your website marketing strategies ALSO be unique? Here are 5 BIG reasons why your website needs a custom marketing strategy.

How To Use Google’s Display Campaigns To Build Your Brand

Need a quick way to build exposure for a new product? With Google’s Display Network, you can quickly reach your target audience and tell a story with your ads. Here’s how.

New Year’s Resolutions for Your Digital Marketing Campaigns

As the New Year approaches, a lot of us are thinking of ways we can improve ourselves as individuals. As marketers, we should be thinking of ways we can improve our digital marketing campaigns for our clients. Here are some New Year’s resolution ideas for your campaigns.

See Ya Online!

It’s official, 2015 is here and we are already ROCKIN! While everyone else is laying low for the holidays we were busy developing new strategies and kicking off new campaigns. It’s not too late for you to do the same! If you’re ready for a new approach to marketing your business in 2015, just give us a ring at 800.871.4130 and let us create a killer plan for your business this year!

And… until next time, see ya online!

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

More Posts - Website

Follow Me:

This entry was posted in Newsletter and tagged , , .

New Year’s Resolutions for Your Digital Marketing Campaigns

This entry was posted on by .

digital marketing campaigns new year

With the New Year starting tomorrow, a lot of us are contemplating what 2015 will bring in terms of positive self-improvement and change. As an individual you might want to lose weight, eat better or quit smoking – something to improve upon yourself. But, don’t forget about your digital marketing campaigns as well! Out with the old, in with the new; here are some new year’s resolution ideas for your marketing campaigns:

Humanize Your Social Media Efforts

There are a lot of tools out there that we use as marketers to relay the content we create on behalf of our clients. Social media tools, like Hootsuite, can make it easier to post, but are you also engaging on behalf of those accounts without the tool? Going into accounts manually to engage with followers and prospects is the only way your followers will continue to engage with your posts. Otherwise the message becomes stale, and your client engagement diminishes. By manually engaging and posting once in a while, your audience will notice. It humanizes the profiles instead of making each post look like it was sent from a tool and scheduled to “set it and forget it”.

Increase Blogging Frequency

It can be hard to produce two or more blog posts per week on top of all the other work you’re doing on a daily basis for each campaign. Make more time for your client’s blogs and content marketing strategy. Studies show companies who blog 15 times or more per month receive 5 times the traffic. Quality content will always produce great results, so make sure you’ve dedicated enough budget for it.

Stay Involved with Each Digital Marketing Campaign

Each campaign is crucial to your business because they all need to work tougher in order to be successful. Strategies can become stale and outdated. Make sure you’re staying involved with the day to day process, so you understand exactly what is happening with each campaign. Dive further into the data to find pain points and fix them. When your client is constantly seeing success month over month and year over year, it is going to be a lot easier to retain them and build a long-term partnership.

Make More Time for Your Clients

Reaching out to your clients only when it’s report time or payment time isn’t a great way to nurture them. Giving a quick call or email letting them know how much you appreciate their business is not only great customer service, but it builds a positive reputation for you and your agency. It also helps retain your clients because you’re showing that you care about more than just receiving payment from them, but growing their business.


The most important thing is to make sure you’re sticking to these New Year’s resolutions all year long. For your clients to have successful digital marketing campaigns you should be focusing on what’s best for their business. By communicating with them, staying involved in the growth, and keeping up with the latest marketing trends, you’ll be able to reach your company and client goals this upcoming year.

Happy New Years from Eminent SEO! Call us today and we’ll help out you and your clients with our Reseller Services.

happy new year

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Marketing Strategy and tagged .

Vol. 37: 2014 is Coming to a Close, More on Google Penguin

This entry was posted on by .

2014 is Coming to a Close

2014 Is Coming to a Close

Max MonsterCan you believe another year has already passed us by? It’s hard to believe in less than a month it will be 2015! This year was a big one for Eminent SEO. We celebrated 5 years of business, launched a new website, expanded our client list and grew our team.

Now that December is here we are excited for the holidays. This year our team is having our annual Ugly Sweater Holiday Party again. Check out last year’s December newsletter for fun pictures of the ESEO team in our ugly sweaters here. Do you have an annual company holiday party? What do you do to celebrate with your team?

Good to Know in SEO (RIGHT NOW)

Google Penguin Updated… Again:

Just a few days ago SE Roundtable posted a blog stating that Google Penguin updated, again! Although the update is still unconfirmed by Google, many webmasters are commenting about changes to their rankings – in a good way.

From Barry Schwartz on December 5th:
“On Thanksgiving day, Google started to reverse Penguin penalties (I know Google doesn’t call them penalties). This was a good thing and Google actually confirmed this was part of the Penguin 3.0 rollout. Then on Thursday, those gains were rolled back for many. When John Mueller of Google was asked about it, he didn’t seem to know what was going on. Now this morning, the reversals seem to have been reversed and now sites hit are Penguin free, or at least some.”

What’s interesting is the webmasters are mainly talking about recoveries – saying things such as:

“Since yesterday I notice sites (more than a few) that were slapped between 10 and 20 October (rankings fall 200+) are now completely regaining their rankings… So, did Penguin devalued certain links (and thus slapped all these sites) and now it’s backtracking (or whatever it’s called) and as such releasing all these sites?”

What do you think? Have you seen fluctuations or what appear to be recoveries? Let us know in the comments!

November Eminent SEO Social Media Roundup

Here it is: your monthly roundup of some of our favorite Eminent SEO social media posts from November. Enjoy!

“Be genius!”
Be Genius

“These little reminders will add color to your life. Go for it, add them, what are you waiting for?”

“T. E. A. M. = Together Everyone Achieves More.”

“$100 Million: Estimated amount that Samsung spends on Facebook advertising per year, making the creator of the Galaxy phone the largest advertiser on Facebook.”
100 Million

“Your words define your actions… Be grateful!”
Be Grateful

November Marketing Blog Roundup

7 Reasons Why You Need A Website Redesign
Thinking about redesigning your website? Here are 7 reasons why you should.

2015 Digital Marketing Trends
The 2015 digital marketing trends are out. Mobile, content and technology is in. Are you prepared for next year?

Why Your Website Needs a Custom Marketing Strategy
You, your business, your website, your products and services, your budget and your team are unique! Shouldn’t your website marketing strategies ALSO be unique? Here are 5 BIG reasons why your website needs a custom marketing strategy.

Why Your SEO Campaign Needs Social Media
Social media and SEO go together kind of like peanut butter and jelly. When you you’re missing one, you’re missing out on that extra boost in reaching your target audience. Here are some reasons why your SEO campaign needs social media.

How To Use Social Media To Build Your Brand
Social media has become a primary brand building resource for businesses who want an affordable and measurable way to build their brand. Are you integrating social media into your branding strategy? Here are some tips on how to use social media to build your brand.

See Ya Online!

So long 2014… You’ve been so good to us! We are wishing you and yours a spectacular holiday season and a prosperous 2015!

Are you looking forward to 2015? What do you have planned for the new year? Share in the comments with us.

Until next time, see ya online!

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

More Posts - Website

Follow Me:

This entry was posted in Newsletter and tagged , .

Team Eminent SEO’s Favorite Fall Traditions

This entry was posted on by .

The weather is starting to cool off, nights become brisk and the food gets warm and savory.

Do you feel a sense of belonging, hanging onto a memory from “home” or a timeless way of celebrating your heritage?

Favorite Fall Traditions

The word “tradition” itself came from the Latin traderee, which means to handover, to give for safekeeping, and to treasure. Looking at the meaning of “tradition” we can understand that traditions can come from many years or even generations ago. These traditions and customs instill values and beliefs. When we share these times we are inviting into a personal place that we often hold dear.

As we are now into the fall season, we wanted to ask you: what are the traditions that you enjoy? We asked the team here at Eminent SEO to share a few pieces of our traditions.

Enjoying Change

Enjoying Change

Pumpkin Patch, carving pumpkins, roasting the pumpkin seeds, and hayrides are common celebrations Amanda and for the rest of Team ESEO, as well.

Here in Arizona, fall is different than most places. The weather gets cooler and we can enjoy the outdoors all day. A few of the outdoor events that are enjoyed this time of year are:

Zach – sweatshirt shopping, and going to Verde Valley.
Valery – camping, and campfires and s’mores!
Chris W. – spending quality time with the kids outside and enjoying seasonal coffees.
Cherry – going to the Arizona State Fair – Especially the concerts.
Renee – football, carving pumpkins and decorating.
Tatiana – lives in the Rocky Mountain region. She likes to drive to the Snowy Mountains to enjoy the scenery and take family photos.

Who Loves Halloween? 


As you can tell, we share some similarities for celebrating the fall. Halloween traditions have evolved over time, in common, Halloween was the nights the spirits were out. Filled with mischief, fear and pranks, see what pranks and mischief we are up to this fall:

Jenny – I love decorating for fall/Halloween… it’s my favorite time of year with the changing leaves, crisp cool air, hot cider and fires in the fire place.

We usually have a big Halloween party with lots of festive food and drinks. We love to dress up and decorate the front yard and inside of the house.

DiAne – We REALLY enjoy the Halloween and harvesting season. We decorate for Halloween as soon as the summer storms are over. Scary movies, scary stories, skeletons, witches and pumpkins.

We enjoy the weather as a family and are grateful for all we have.

Let’s Not Forget a Celebration has Food

What is it about pumpkin spice and cinnamon apple?

Cinnamon Apples

Lacey adds a special touch to her traditions with food and alcohol (apple pie flavored).

Kirstin enjoys the harvest with hot apple cider and apple pie –and salted caramel mochas.

Speaking of spices, Chris B. also enjoys making lots of soups with his family. As does Valery and Kirstin. Soup is a fall staple using spices and a variety of in season vegetables; it’s the perfect dinner to keep your tummy warm.


Food Family and FunYou see, no matter where you are from, or what you do it usually comes down to food, family and fun. We hope you take time to recognize and enjoy the retiring nature and how in season it will grow again. In all, this season is a time for reflection as one year passes and another one unfolds. Celebrate life, new beginnings and human connections.


Did we mention your favorite fall traditions? Share with us, how do you celebrate fall?

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Workplace and tagged .

Vol. 30: Eminent SEO Adds to the Team, Tons of Great Blog Posts to Share

This entry was posted on by .

What’s Happening at Eminent SEO

We hired two MORE team members, can you believe it? Meet the two newest members of Team Eminent SEO

laceyLacey Chic comes to us with several years of experience in the website marketing and SEO space. She is young, funny and crazy smart. We are super excited to have her on board. Get to know her better by checking out her bio here:


nicoleNicole Jouas has already proven to be a great asset to our team. She is a quick learner and a hard worker… and she may be the only real morning person on the team! Our only regret is we didn’t find her sooner!

The April Photo A Day Challenge

Our Social Media Team finds it pretty funny that there is a day for literally everything! “Talk Like A Pirate Day”, “Grilled Cheese Sandwich Day” and “Wear Your Pajamas To Work Day” just to name a few. There were so many funny ones in April that we decided to make it the focus of our monthly photo challenge.

Here are some of our favorites:

Day 1: April Fool’s Day
Did you pull any pranks on your family, friends or co-workers?

Day 10: National Siblings Day
We shared some of our team’s sibling’s photos, aw!

Day 12: Grilled Cheese Day
We love this classic sandwich! How do you make yours?

Day 17: Happy National Haiku Poetry Day
Our CEO, Jenny Stradling, wrote an SEO Haiku for the day:

Day 18: Wear Your Pajamas to Work Day
For those brave enough to share their PJ`s – here’s a candid shot of some of the crew who decided to join in the fun:

Day 20: Easter
We hope you got to enjoy the holiday with your loved ones:

Check out the full album on our FacebookInstagram and Google Plus.

Marketing Blog Roundup

Here is our monthly roundup of great articles and blog posts published over the last month that we think are worth sharing and reading, enjoy!

From the Eminent SEO Family of Blogs:

Content Marketing Do’s and Don’ts
Are you guilty of any of these content marketing don’ts? Get some great tips on what you should and shouldn’t do with your website content.

How PPC and SEO Work Together
Confused about the difference between PPC and SEO and how they work together? Get the lowdown here.

Why Keyword Ranking Reports are Dead
We’ve known it for a long time, but some website owners still ask about keyword tracking and rankings. Learn more about why tracking your keywords is no longer an accurate performance measure.

How to Save Google+ Posts to Read for Later
Do you see too many great articles in your Google+ feed to read right now? No problem! Here is a useful tip to save those posts to read later.

How to Monitor Your Reputation Across Multiple Social Media Channels
Check out these awesome tips and tools to help you manage your brand and reputation across a number of social media platforms.

How to Take Charge of Your Social Media Video Efforts
Not taking advantage of on-line videos yet? Your business is missing out! Here are some great ideas on how you can make the most out of videos on the popular social media sites.

4 Inspiring Packaging Design Ideas
Want to make your products really stand out? Get some inspiration from these 4 awesome product packaging design ideas.

Brand Personality: How to Build and Showcase Your Brand Personality
What is your brand personality? Find out how you can identify your brand’s personality and how you can show it off!

How to Use Pinterest to Market Your Brand
Pinterest is awesome for marketing your products and brand, IF you do it right. Get some tips on how Pinterest marketing can work for your business.

See Ya Online!

We can’t believe April is almost over. Do you have any big plans for this summer? Share with us in the comments…

Until next time, see ya online!

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Newsletter and tagged .