Tag Archives: Humor

How Businesses Can Use Emoji on Social Media While Keeping It Professional

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Emoji On Social Media Professionally - Eminent SEO

You’ve seen them in text messages. You’ve seen them on Facebook, Twitter, Instagram and a long list of other social medial platforms. You may have even seen them decorating billboards or personalizing the advertisements you see in real life or in print.

Emoji have evolved way beyond adding some flavor or personality to instant messaging. They’re a full-fledged cultural phenomenon.

The question many businesses are now asking is whether it makes sense for them to use emoji in their own advertising. Specifically, they’d like to know how their use of emoji will affect their perceived professionalism or impact their branding efforts.

It’s certainly a question worth asking. Emoji, when executed the right way, can help make your company’s social media posts more personable and inviting. Carelessly used emoji can send the wrong message about your company, so understanding the do’s and don’ts of these iconic digital characters is a valuable exercise for companies of any size.

Breaking Down Emoji Basics

Knowing a little more about what emoji are and where they come from will help you decide how and if you want to work them into your brand’s social media strategy.

Emoji were introduced in the late 1990s by a Japanese mobile phone company as a means for users to communicate with pictures. The trend caught on quickly overseas and eventually made its way to the United States. Today, emoji are a near universal part of popular culture and communication on social media.

What Should My Business Know About Emoji?

Now you have a basic understanding of what emoji are and where they came from. But can these tiny symbols really make that much of a difference for your brand? Multiple studies point towards emoji impacting your long-term marketing strategy whether you like it or not.

Here are a few major takeaways that every business should know about emoji in 2018:

Emoji Are Ubiquitous on Social Media

Waiting for interest in emoji to peter out is not a realistic strategy. That’s because the communication method is already so widely used. There’s a good chance that much of your customer base is already using emoji on social media.

In fact, a study noted that 92 percent of the online population use emoji in some capacity. More than 78 percent of women use emoji regularly, while just 60 percent of men use them often.

Emoji Consistently Improve Engagement

It’s hard to deny that emoji are already a pervasive part of pop culture. A recent study performed by Twitter reported that ads that ran on the platform that used emoji saw a 10% increase in engagement over those that did not. These findings strongly suggest that properly integrating emoji into your social media strategy will produce measurable results.

Emoji Stand Out on Visual Platforms

Twitter isn’t the only platform where emoji have proven to have major influence over user behavior. According to another recent study, adding emoji to Instagram posts lead to 47.7 percent more engagement for that particular post.

Comparing the impact of emoji on Twitter vs. Instagram suggests that this social media strategy is especially effective on primarily visual platforms like Instagram. Your brand should consider where it can make the biggest impact on social media with emoji before you start rolling out your strategy.

Big Names Already Use Emoji Branding

If you’re still not sure if emoji are appropriate for elevating your brand, then take a look at the world-famous companies that are already leveraging emoji in their social media messages.

Domino’s has been bold in its experimentation with eye-catching emoji advertising. For a short time, Domino’s even devised a way to let customers order pizza via emoji.

In general, Wendy’s goes for a cheeky, nonchalant tone in its social media advertising. In cases like these, it makes sense to use informal communication tactics like emoji because they fit the brand voice perfectly.

Sometimes companies like Budweiser use emoji to humanize the brand and build better relationships with their customers. When done correctly, companies can leave a lasting and positive impression their prospective clients.

These are just a few ways that major, established brands have used emoji to boost engagement with customers. Notice how many of these brands are related to lifestyle, food and other down-to-earth products that are likely to strike a familiar cords with a laid-back audience.

This gives you a great frame of reference for the types of customers that might be most attracted to ads featuring emoji and how those emoji might be used to catch a consumer’s interest while they browse the internet. These certainly aren’t the only ways that emoji can be used, but these are among the most straightforward.

Using Emoji in Business the Right Way

Consider that major brands are already implementing emoji into their social media marketing strategy. There are key opportunities for your brand to leverage this visual method of communication.

The question is less if emoji are appropriate and more how your company can use emoji in an appropriate way. The following strategies can help your brand to streamline this strategic decision-making process.

Less Is Much More

You may have seen examples of companies that use so many emoji in a single tweet that they can fill the whole screen. There may be some instances where such a strategy is effective, but in most cases your goal is to use as few emoji as possible.

One or two relevant, cleverly curated emoji can help add life and personality to a social media post. Three or four unrelated or redundant emoji, on the other hand, will make a social media post (and the company that posted it) seem out of touch or unprofessional. Yes, it is possible to get too carried away with emoji infatuation.

The Best Strategy Is No Strategy

It makes sense for your brand to look for opportunities to personalize social media by adding an emoji to a post now and then. On the other hand, it would be counterproductive to set emoji quotas or force them into posts where it might not be relevant to include an emoji, such as a tweet announcing a press release.

The best uses of emoji are natural, organic and fun. Setting an emoji schedule or strategy in stone is more likely to make your brand appear to be trying too hard. It makes much more sense to use emoji sparingly and off the cuff.

Let Emoji Complement Copy

At the end of the day, the tone and messaging of your content will determine if adding emoji is appropriate. Any time your brand is posting about something fun, lighthearted or relevant to the interests of your audience, consider working in an emoji into the body of your post.

Conversely, if your content is highly complex or dealing with a hot-button or serious issue, then it makes sense to avoid using emoji in such a case.

Avoid Major Emoji on Social Media Mishaps

Now your brand has a sense for when to use emoji appropriately. Continue reviewing how your competitors and successful brands in other industries have used emoji for ideas on implementing your own emoji content.

Last but not least, remember that it’s much easier to use too many emoji than it is to use too few. Overdoing it or choosing the wrong emoji will make posts feel forced and unnatural.

Want more tips on how and when to implement a new social media strategy? Want to know which social media platform is the best launch pad for your latest branding initiative? Check out some of our other blog posts for helpful tips on increasing engagement and drawing in new customers via social media.

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Remy Albillar

As a content writer at Eminent SEO, I specialize in producing high-quality copy for a long list of digital mediums, including websites, emails, blogs and social media. I got my career started right out of college producing SEO-driven content for a marketing agency based in Tucson, AZ. I’ve since worked as a copywriter within numerous industries. I’ve written the first half of a personal memoir and earned my master’s in Creative Writing from Emerson College in Boston, MA.

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2015 Super Bowl Commercials: The Good, The Bad and The Ugly!

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Football fans and their uninterested family and friends unite for the Super Bowl each year, why? Well, besides chicken wings and lots of beer, even those who couldn’t care less about the game will get together to watch the commercials.

I personally fall into the second category. While I understand the love for football, it’s just not my thing. However, I LOVE the commercials and I look forward to the event every year for that very reason. Each year companies spend millions of dollars for their chance to give the public a reason to talk about their brand. Some go for humor, some go for sentiment and some even produce some serious (and often controversial) content.

This year was no different.

I took to Twitter to participate in live Tweeting related to the Super Bowl – specifically the ads (and a little other commentary). Each year the online marketing community gets involved and uses hashtags like: #BrandBowl #AdBowl and a new one (at least it’s the first time I’ve seen it) #HashtagBowl. Between the Tweets in my feed and the group I was with, I got a pretty clear picture of what commercials went over well and which ones flopped.

Here is the breakdown:

Let’s start with the bad: The Worst Super Bowl Ad of 2015

It’s pretty obvious who made the worst ad this year. The online census is clear. Sorry Nationwide but come on, do you really think that freaking out parents with childhood death was appropriate for the Super Bowl? I understand this is an important topic… but most people feel like it was in bad taste for this particular event.

Nationwide Insurance: Make Safe Happen


The comments were pretty harsh:

Other Losers:  

Although the response to most ads was somewhat mixed, it’s pretty safe to say that there were some other losers, including:

    • Victoria’s Secret: Despite the beautiful models in their underwear, this ad was a big yawn fest.
      • T-Mobile: Kim Kardashian for DataStash: Supposed to be funny, but ended up mainly as a big, ehhhhhh.
        • Mercedes-Benz: Fable: Beautiful car, but the tortoise and hare idea is a bit overplayed already, dontcha think?
          • Esurance: Say My Name: We love you Heisenberg, but most of us were left wondering “WTF?”.
            • Skittles: Settle It: Skittles has done such a great job with their ads in the past – we were all expecting something a lot better than this.
              • FIAT 500X: The Blue Pill: This one had me at first, but once that blue pill slipped into the FIAT gas tank we were all a little grossed out.

              And, finally for the good: The Best Super Bowl Ads of 2015

              The Tearjerkers:

              Every year there is at least one ad that hits our heart strings, but this year there was an overwhelmingly large amount of ads that were intended to bring on the tears. Admittedly, I am a crier. I cry when the underdog wins, when Oprah causes a celebrity to have an “ah-ha” moment and when my kids give me a homemade card that says “I love you”… so it’s no wonder that more than one commercial made ME cry. But here is what the group had to say:

              Budweiser: Lost Dog: Awwww, a cute puppy, beautiful horses and an old favorite song all in one commercial? *tear*

              Some of our kids really loved the commercial, but it’s for beer so… But, overall it got a pretty good response on the web:

              Coca-Cola: Make it Happy: I liked this ad because it A) raises a good point: there is WAY too much hate on the web and B) acts as a reminder we should all try harder to be kind to each other.

              However, others found it “cheesy” and a lot of the comments online were regarding the brand and the product itself, specifically about Coke causing obesity or something similar:

              What a stupid commercial. Keep poisoning everyone with your toxic high fructose corn syrup.”

              McDonald’s: Pay With Lovin’: The runner up for the best tearjerker of the night.

              Great message (yes, I cried) but unfortunately people still hate McDonald’s:

              “Why not show some love for the animals you confine and kill by the billions each year?  Stop pretending to be “good guys”.

              Still, fans seem to be pretty excited about the idea of free food:

              And, some of us see it for its marketing brilliance:

              “Beautiful, smart and unique concept. A table and I were even talking about it before the super bowl even aired on Saturday because we had heard about it on the radio and paper. Love that they’re continuing to do it Feb 1st – Feb 14th – Ongoing love and PR!”

              Always #LikeAGirl: The clear winner of the tearjerkers this year. If you don’t like this commercial, there’s something wrong with you. The Always marketing people did a fantastic job with a tricky product – particularly for the Super Bowl. A lot of thought went into this one:

              And, yes, as a mother of a teenage girl, I cried… in fact, this one had the biggest impact on my emotions overall. I wanted to run to my daughter and tell her how awesome it is to be a girl and that she can do ANYTHING she wants to in this world.

              Other responses:

              “I loved the #LikeAGirl one because I have 2 daughters (one of which is excelling in martial arts) and a strong woman who don’t do things in the put down way of ‘like a girl’.”

              “The minute they showed the ten year old girls unaffected by gender stereotypes, I started to cry. I started to cry because I was taught that running and throwing like a girl was a bad thing. Stopped running in marathons when I was twelve. Stopped playing softball when I was fifteen. I just thought…I don’t know what I thought. Just know this made me cry! I do remember what it was like. I don’t know why I ever listened!”

              The Funny:

              A note to big product brands: when it doubt, go funny. I get it, funny doesn’t work for everything. However, this IS the Super Bowl and it’s a family event. So, family friendly humor goes over well and doesn’t isolate.

              Bud Light: Real Life PacMan: The group at my house thought this ad was rad. It left us all wanting to play a real life PacMan game.

              I personally was a little disappointed there wasn’t more to the ad after last years EPIC ad with the same premises #UpForWhatever:

              But I still want to play Real Life PacMan.

              Snickers: The Brady Bunch: The runner up for the best funny ad this year. Keeping in line with their other “hangry” commercials, this one spoke to the Brady Bunch lover in us all:

              Many thought the ad was nothing short of perfection: “I doubt we’ll see a #SuperBowl ad that tops Snickers’ with Danny Trejo in The Brady Bunch”

              And, for THE WINNER:

              Mountain Dew Kickstart: Come Alive: The full version came on before kickoff and helped get the party started. Tell me this isn’t funny:

              I don’t know what’s funnier, the guy getting low, the fluffy dog or that deer on the wall… Either way, it was nice to actually laugh out loud (and not be embarrassed to share the moment with my kids). Some comments from on-line: “Best commercial I’ve seen this year! Go ahead. Touch stuff.”

              A Few Honorable Mentions:

              • Microsoft: Braylon O’Neill: Good job, but unfortunately didn’t make the “best” list.
              • T-Mobile: Sarah Silverman & Chelsea Handler for Wi-Fi Calling: I thought it was funny.
              • mophie: All-Powerless: “When your phone dies, God knows what can happen”… Well played, mophie, well played.
              • Squarespace: Super Bowl 2015: Om: This one got mixed reviews, but one person in the office loved it: “I loved the Dreaming with Jeff Bridges by Squarespace ad…cuz I love the Dude!”
              • Dodge: Wisdom: This one also got some mixed reviews. The overall response was it was good, but most couldn’t see the ad and the brand connection.

              In case you missed the Super Bowl (or, maybe were you busy grilling and eating during some of the commercials) click here for a full list of the YouTube videos.

              So, that is it for this year’s #BrandBowl recap.

              What were your favorite and least favorite ads? Did they make our list? Share in the comments below.

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              Jenny Stradling

              CEO, Business Consultant, Researcher and Marketing Strategist

              Jenny Stradling is the co-founder and CEO of Eminent SEO, a boutique design and multi-channel marketing agency. Jenny began digital marketing in 2005, started Eminent in 2009 and is actively consulting some of the biggest brands in the US today. Her agency is headquartered in Mesa, Arizona, but her team is currently spread across the US.
              Jenny is a mom, stepmom and grandma and there is nothing she loves more than spending time with her family. She also enjoys cooking, reading, podcasts, live music, yoga, singing, painting, writing, organizing and making – anything creative really!
              Jenny is passionate about researching and sharing information on a wide variety of topics. Some of her current projects are focused on specific issues and causes she cares about, such as: mental health, recovery, personal growth, sustainability, wellness, cannabis, ethics, equality, marketing and business strategy. She also loves to share reviews, stories and content that helps support and feature other artists.

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Halfway to Thanksgiving

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May 16th is the halfway point to Thanksgiving and I want everyone to take time and reflect on something to be thankful for. Sure the weather is warm and sunny, resembling little to nothing like it will in 6 months, but that’s no reason to not get in the spirit. Health, family, love, peace and cashews! Yes that’s my cookie cutter list to “thank-bomb” on but the list below is full of those other things that spring up and put a smile on my face during the months with no major holidays.

In no particular order …

1.      George Takei

I won’t forget how awesome he was as Mr. Sulu – helming the Enterprise through life and death Klingon jerk situations in weekly reruns throughout my entire childhood. Nowadays he is awesome on his Facebook Fan Page (Facebook.com/georgehtakei) rehashing his deep voiced coin phrase “Ohh My” and posting hilarious pics while fighting for equal rights and maintaining the same haircut since 1966. Seriously I get 2 LOL’s per day minimum and endless “Ohh My” shenanigans every trip in front of a mirror. Thank Him.

George Takei in uniform

2.       Suck UK Punching Bag Laundry Bag

The dark ages ended one thousand years ago, yet they still claim it was impossible to carry laundry in a masculine way – until this bag. Every guy who owns one of these should give thanks for feeling like they’re filming an 3. Old Spice Commercial while doing laundry. There has to be macho cupcake bakery on the horizon soon, I can feel it, but hey… this post is about giving thanks…

Suck UK Punching Bag Laundry Bag 2 Suck UK Punching Bag Laundry Bag 1

 4.       The Cloud

There was a time when everything I purchased was real… those times are over.

My movies, music, pictures and games were on memory cards and discs. This would have lasted forever except for the fact that children wish they could fly. Since children can’t take to the skies themselves they make sure that your discs do… amazingly well. Most of the huge entertainment monopolies are getting their act together and more than just music is available in the cloud. Now I find myself passing on purchases if the content isn’t available for download. Forget about the disc I just want the digital copy. Recently my Android tablet took to the skies and even though the device was broken, all of my content, pics, settings and apps are available to me (through the cloud) when I replace it. All of my video games are now on the Steam digital delivery service and available on any computer that has internet. Toss That Kiddos!!!!!!! Oh Damn 🙁

Chris Weatherall - Games The Cloud Zaviah Rae

 5.       Hovertrax Is Going Into Production Soon

This invention is amazing to me. You can roll around looking at other people walking with their own feet like a sucker while not feeling like a tool because this doesn’t have handle bars or wheelchair tires. I can balance, who da man?


Look at you using your feet. SUCKER!

 6.        Internet Food

Right now internet bandwidth isn’t at the point where we can download a 12 inch sub sandwich and that’s sad. You can, however, get ideas and recipes that you could never have imagined on your own. The resources have literally reached one billion. Pictures, recipes, tutorials, (epic) videos, forums, blog feeds…  All of the information is there for you and every angle is covered from healthy food to goodies that can double as transportation. I asked my mom why we never had certain things growing up and her reply was that she didn’t know or have access and that was valid. Now I’m thankful that excuse is gone and in my house all I have to say is “I’m lazy, cook these things for me.”

Sexy Food

Every work day at Eminent SEO is an opportunity for me to be creative and work on tons of various ideas. That is something that I’m thankful for this Half Thanksgiving BIG TIME!

What are you thankful for? Share in the comments.

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Google Maps Treasure Mode

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Google has announced their Treasure Mode with Google Maps after finding Captain Kidd’s treasure map. The map was found on an expedition in the Indian Ocean, as part of a deep water dive to expand their underwater street view collection. You can find the Treasure mode option on the top right of the Google Maps page. Don’t forget to check out the ‘telescope’ feature aka ‘street view’ on the maps in Treasure mode as well.

Find more details on: Google’s Blog

treasure mode Google Map

Treasure Mode Telescope view

By the way, Happy April Fools Day! *wink

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Can You Relate With the 5 Stages of Designer Grief?

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Sure you’re familiar with the 5 stages of grief, but are you familiar with the the grieving process of a designer? If you’ve had any experience with designing for a client you will feel with me when you peep this comic by 20PX.


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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Geeks Unite: Feel The Burn In 10 Minutes

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geek girlSo if any of you follow me on a personal side, you might take notice that I’m a bit of a fitness and health obsessed chick these days. I figured I’d share a fun infographic that I’m sure most of my friends who are constricted to a desk job can benefit from.

How many times have you found yourself zoned out on a project on the computer and have forgotten to take a break, or even eat? The infographic, “Feel the burn…in 10 minutes” by QuidCorner, has taken a fun and flexible approach to implementing  fitness activities into your day without going to the gym.

So get up from your chair and get active my computer geek friends!

Feel The Burn In 10 Minutes

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Your Not So Typical Holiday Card Generators

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Ready to spread your own brand of ‘Holiday Cheer’? MyType, is a super simple, yet fun way to create your own online greeting card with a lot more customization options.

If you weren’t aware there are some words that are blacklisted with Google. If you feel like sending a not so typical yet offensive greeting card this holiday season, you will surely get that with Google Black Christmas.

JibJab has always been a holiday favorite, since releasing their well known Elf Dancing card awhile back. Their selection of Holiday ecards, has definitely broadened and you can find a little bit of everything while incorporating the faces of yourself and/or your loved ones!

Have you found an awesome Holiday eCard generator site? Feel free to share the link in the comments below and happy card creating!

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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What was your fave Super Bowl XLVI Commercial ?

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Some of us watch the game for the pure sport while others watch for the pure commercial entertainment.
There were a bunch of great commercial’s this year and we want to hear what your favorites were?

Take a peak at the full collection of the Super Bowl XLVI commercials on YouTube, and share what you believe to be the best (and the worst) this year!

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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